Analytics & Reporting

Google Analytics

We've integrated with Google Analytics to provide a free and easy way to track interactions within Experiences. With our GA integration, users can track actions, down to the Object level, to Image, Button, Verified, and Action Components.  Data such as time on page, sessions, avg. session duration, avg. page views, etc. can also be tracked. 

To get started, users will need their GA Tracking ID which can be found in Google Analytics under Admin → Tracking Info → Tracking Code. Analytics Type in the Studio must be flipped to Google Analytics. Next, save the Tracking ID in the Studio and GA will begin tracking data with our default values. 

All Components that support Google Analytics tracking will have the following image under Component Details in the upper righthand corner of the Studio: 

This tab will only be visible if Google Analytics has been enabled under Analytics Type. 


We have three categories by which we label events – Event Category, Event Action, and Event Label. Event Category is the actual name of the Component being interacted with. Event Action refers to what type of action occurred from activating the given Component. Event Label is the URL that is driven to from said action. By default, these categories will be labeled in GA according to our naming conventions, but all three categories are customizable to fit reporting needs. 

GA Dimensions 

If there are multiple Experiences to track, GA Dimensions and macros can be utilized in order to pass back additional information to help differentiate data. Click here to find a complete list of macros we offer. A few key data points, but not limited to, that can be passed back are mTAG ID, Venue Name, UPC, EPC, Product Size, Product Color, and Product Description. These need to configured in GA under Admin → Custom Definitions → Custom Dimensions.

Pro Tip

Always include mTAG ID (Object ID) to track activity on each object individually and be sure that the Dimensions Index from GA matches the Index number in the Studio.

To view GA Dimensions in Google Analytics, go to Secondary Dimension → Custom Dimensions. 

Click here for more information on Custom Dimensions.